Winning strategies for effective Online networking: 6 Tips for women entrepreneurs to get the most while helping others

Let's be honest, networking can be a lot like high school lunchtime: intimidating, full of unknowns, and prone to awkward pauses.

 

When you bring that into the online world, you suddenly have to manage smileys, connection requests, and questions like "Can we connect?" over direct messages while trying to manage real work tasks (you know, the stuff that pays the bills).

 

But here's the thing, ladies - online networking, when done right, is the secret sauce to growing your business, building authentic relationships, and finding those golden opportunities you didn't even know existed.

 

In this post, I'll share a winning online networking strategy created specifically for women who want to make meaningful connections, support each other, and use their time effectively...

And don't worry - I'll add some real-life stories, funny situations, and techniques that won't have you staring at your screen wondering where the last hour went...

 

 

1. Clarify your goals (no, "more networking" is not enough)

If I had a dollar for every LinkedIn login with the vague intention of "networking," I'd be sipping margaritas on a yacht. If you want to network effectively, clarify your goals. Want to find a mentor? A partner on a project? Or do you just want to surround yourself with people who inspire you and move you forward?

Tip: Make a list of 3 key things you expect from networking and stick to them. For example, if you're an eco-fashion entrepreneur, your list might include: networking with suppliers of sustainable textiles, following up with fellow eco-entrepreneurs, and finding marketing collaborators.

This will help you manage conversations and make your time spent online productive.

 

Real-life anecdote: I once messaged someone wanting to "collaborate" without having any real idea in my head. She replied, "Sure, but what kind of collaboration exactly?" Cue my peeping fingers and red cheeks.

Lesson: People appreciate clarity.

 

 

2. Give before you ask

Imagine you're at a potluck and everyone has brought homemade lasagna, pies, or their prized salad. Then one person stands at the door empty-handed and asks for a plate. Don't be the one with empty hands. Before you jump in with your suggestion or request, share your knowledge, insights, or even a simple "Hey, I liked this post!" comment.

 

Example: I was once approached by a fellow entrepreneur, not with an offer, but with a link to an article she thought I might find useful. The result? We had a natural conversation that eventually led to a collaboration on a project.

It's like dating - don't propose marriage on the first date.

 

 

3. Use of "mini-communities"

Have you ever heard of micro-influencers? The same concept applies to online networking. Don't just stick to mega-groups where your voice is one in a thousand. Seek out smaller, specialized communities where you can connect on a more personal level.

Where to look?

• LinkedIn groups focused on specific interests (e.g., "Women in IT")
• Private channels on Slack for women entrepreneurs
  
  
• Facebook communities (yes, they still work!)
  
  
• Meeting portals focused on your industry or shared values

 

It's funny but true: I once joined a community on Slack only to find out it was for women in software engineering—and I'm in the IT development sector. But you know what? I left with tips for managing remote teams in an agile way. I'm winning at networking!

 

 

4. Time block for networking work

Social networking has a time-shift feature, I swear. One minute you're typing "thanks for connecting," and the next, you're deep in someone's 2018 vacation photos. To avoid this, set aside specific times during the week for networking. If you must, set a timer (I do). Once the buzzer sounds, you'll be back in work mode.

 

Tip: Set aside 30 minutes thrice a week exclusively for commenting on posts, conversing, and replying to messages. This routine will help you stay visible without being glued to your screen 24/7.

Reality: We're busy. If you're juggling calls, client work, and an endless to-do list, schedule your networking time so it doesn't fall by the wayside. And yes, it will also protect you from the rabbit hole of cat memes.

(I get you. I'm not judging you.)

 

 

5. Customize your outreach (no copying)

Have you ever received a connection request that begins with "Dear [first name]"? Yes, me too. Networking is not a numbers game, it's about real connections. So ditch the generic, automated messages and craft a personal message that shows you've really paid attention.

Quick formula:

• Reference a common interest, a recent post, or a mutual connection.
  
  
• Be authentic and honest about why you're reaching out.
  
  
• Add a dash of humor if it fits your style (e.g., "I see we both survived last week's LinkedIn algorithm change - let's celebrate!").
  
  

 

An example of what works: "Hi Mary, I liked your post on the balance between sustainability and profitability - it's a topic I'm addressing as (your function). Would you be open to a conversation about possible collaborations? Or even just an exchange of ideas on best practices?"

 

 

6. Be generous with your contacts

Once you've built your network, share it. Tag people in posts if their expertise is relevant, write complimentary articles for collaborators, and pass on opportunities. Online networking works best when it's a cycle of give and take. Not only will you strengthen contacts, but you'll also gain goodwill that will return tenfold.

 

Funny observation: Have you ever noticed that at weddings, the person who brings people to the dance floor becomes the life of the party? Be that person in your professional network.

 

 

Network, but make it human...

 

Ladies, remember this: online networking doesn't have to look like a second job or a digital battleground.

Approach it the same way you approach making friends - support others, share experiences, and have some fun while you're at it.

Building a business is damn hard, let your networking be the wind beneath your entrepreneurial wings.

 

And if you ever feel stuck, imagine me giggling at my past networking mistakes...

I'm cheering you on as you hit "send" on your next DM...

 

---

Do you have a similar strategy for productive networking? What experience do you have in this profound business activity? How has networking impacted your business?

Let me know your insights in the comments...